Some of y'all
are playing
without learning
the rules.
Winning the Branding Game is a 60-minute on-demand training on what it takes to treat your brand like the asset it is, without legal jargon, fear tactics, or overwhelm. Start free with 14-day access, or upgrade to VIP for lifetime access and both Name Drop bonuses.
Branding Game
Pick the door
that fits the season
you're in.
Start with 14-day access free. Keep the training for life with VIP. Choose the Bundle when you are ready for the Challenge course and one live Cohort Week. No tricks, no countdown timers, just three honest doors.
Watch Free
For founders who want the framework.
- The full 60-minute training - on-demand, watch anytime
- Brand Protection Red Flag Checklist - sent immediately
- 14-day access - watch the WTBG training during your complimentary access window
- Upgrade only if it fits - VIP keeps the training available for lifetime access
VIP Seat
For founders who want to keep the training and go deeper.
- Everything in Watch Free, plus:
- Name Drop™ eBook - the naming framework guide
- Name Drop™ Implementation Kit - scorecard + clearance workbook
- 15% off your first month of The Collective - your VIP member benefit
- Lifetime WTBG training access - rewatch whenever you need it
VIP + Challenge
For founders ready to install, not just learn.
- Everything in VIP Seat, plus:
- Claim It Before They Do™ Challenge - full on-demand course
- 5 challenge worksheets - Inventory through Roadmap
- One Cohort Week reservation - five days of live implementation + Q&A
- Name Drop™ eBook - the naming framework guide
- Name Drop Implementation Kit - scorecard + clearance workbook
Nobody in the room
could tell her
what she had.
In 1977, Shaunette's grandmother sold the family store for $700. Not because it wasn't worth more. Because nobody in the room could tell her what she had.
You are building something right now. You have the talent, the content, maybe even the clients. The question is whether you could name what you own and prove it when someone asks.
A founder can lose a brand three ways while they are still here: someone copies it, someone files for it first, or someone lands on the same name by accident. Designing a mansion with no deed is not a flex. This training shows you all three, and what to do about each.
In sixty minutes,
you'll see the whole board.
The three brand thieves you've already met.
Corporate Copycat. Quiet Squatter. Accidental Twin. We name them, show how they operate, and walk through what each one is actually after, so you can spot them before they cost you anything.
Why "I got the domain" is the most expensive sentence in entrepreneurship.
The .com / LLC / Instagram triangle is a comfort blanket. We pull it off and show you what's actually underneath, and why the USPTO doesn't care that GoDaddy said yes.
The 3-Pillar Protection System.
The conceptual framework that sits behind every brand we've watched scale, survive, and transfer. You don't get the implementation here, you get the architecture. That's what most founders are missing.
The two moves you're going to make next.
This isn't a pitch. It's a decision point. By the end of the training you'll know which of two next moves matches the season you're in, and you'll have a calm, clear framework for making it.
Keep the training.
Keep building.
The VIP Seat gives you lifetime access to Winning the Branding Game, so the training stays available whenever you need to revisit the framework.
You also receive both Name Drop™ bonuses: the eBook and Implementation Kit, plus 15% off your first month of The Collective.
There is no separate live component included with VIP. If you want the Challenge course plus a live implementation experience, the Bundle includes one Cohort Week reservation.
The person teaching the room.
Shaunette Stokes is the Founding Architect of Founder's Formula. Her work sits at the intersection of law, business, and culture, translating what sophisticated operators know about ownership, IP, and infrastructure into plain language for the founders traditional rooms have overlooked.
"I don't teach this from a podium. I teach it from a kitchen table."
Her approach is shaped by what she didn't inherit. In 1977, her grandmother sold the family store for $700, not because it wasn't worth more, but because nobody in the room could tell her what she had. Closing that gap, generation by generation, is the whole point of the work.
Before you watch.
Is the on-demand training really free?
Yes. The full 60-minute training is free to watch on-demand for 14 days, with no credit card required. We send you the access details and the Red Flag Checklist, and you're in. If you want to keep the training after your complimentary access window, VIP gives you lifetime access plus both Name Drop™ bonuses and 15% off your first month of The Collective.
What's the actual difference between VIP Seat and just watching free?
Free gives you 14-day access to the WTBG training. VIP gives you lifetime WTBG access, both Name Drop™ bonuses (eBook + Implementation Kit), and 15% off your first month of The Collective.
Does VIP include a live Q&A?
No. VIP is an on-demand offer with lifetime WTBG training access, both Name Drop™ bonuses, and 15% off your first month of The Collective. The live component is Cohort Week, which is included with the Bundle.
Is the VIP Seat a subscription?
No. The VIP Seat is a $147 one-time payment. It includes lifetime access to the on-demand WTBG training, both Name Drop™ bonuses, and 15% off your first month of The Collective. There is no subscription attached to the VIP purchase.
How is the bundle different from buying the VIP and Challenge separately?
Buying them separately would cost $644 - VIP ($147) + Claim It Before They Do™ Challenge ($497). The Bundle is $497, or 2 payments of $297. That means you save $147 compared with purchasing them separately, while still getting the VIP benefits, Challenge course and worksheets, and one Cohort Week reservation. Same path. One package. $147 less than buying separately.
Will the training give me legal advice?
No. The training is education, not legal advice. The framework teaches you how to think about brand protection as an operator. It doesn't create an attorney-client relationship and isn't a substitute for personalized legal counsel for your specific situation.
What if I want to start with free and upgrade later?
That's a totally valid path, and it's how most VIPs come in. Watch the training free, decide if the framework is for you, then upgrade when you're ready. Your free training access never expires. The VIP door is always open.
Watch the training.
Pick the door.
Free for the framework. VIP for the conversation. Bundle for the implementation. Pick the one that matches the season you're actually in.
See the Three Doors →