Some of y'all
are playing
without learning
the rules.
Winning the Branding Game is a 60-minute training on what it takes to treat your brand like the asset it is, without legal jargon, fear tactics, or overwhelm. Watch free, anytime. Or upgrade for monthly live Q&A access.
Branding Game
Pick the door
that fits the season
you're in.
The training is free. Live coaching access is paid. Implementation is the bundle. No tricks, no countdown timers, just three honest doors.
Watch Free
For founders who want the framework.
- The full 60-minute training - on-demand, watch anytime
- Brand Protection Red Flag Checklist - sent immediately
- Lifetime replay access - no expiration window
- No upsell ambush - clean delivery, no spam sequence
VIP Seat
For founders who want proximity, not just the recording.
- Everything in Watch Free, plus:
- One reserved seat at a live Q&A with Shaunette - pick your month
- Lifetime replay of your reserved Q&A - yours to rewatch anytime
- Submit questions in advance - get answered live or in writing
- 30-day VIP newsletter - early notes, deeper essays
VIP + Challenge
For founders ready to install, not just learn.
- Everything in VIP Seat, plus:
- Claim It Before They Do™ Challenge - full on-demand course
- 5 challenge worksheets - Inventory through Roadmap
- One reserved cohort week - pick your month, daily Q&A with Shaunette
- Lifetime replay of your reserved cohort week - every session, yours to rewatch
- Name Drop™ eBook - the naming framework guide ($49 value)
- Name Drop Implementation Kit - scorecard + clearance workbook ($79 value)
- $94 savings vs. VIP + Challenge separately
The business doesn't
outlive the founder
by accident.
You're showing up. You have the talent, the content, maybe even the clients.
But somewhere underneath all of it, no contracts. No trademark. No real entity structure. No succession plan.
That's not a small problem. That's the problem hiding behind every founder story you've ever read about a brand that quietly disappeared.
Designing a mansion with no deed is not a flex. This is the training where we map the board.
In sixty minutes,
you'll see the whole board.
The three brand thieves you've already met.
Corporate Copycat. Quiet Squatter. Accidental Twin. We name them, show how they operate, and walk through what each one is actually after, so you can spot them before they cost you anything.
Why "I got the domain" is the most expensive sentence in entrepreneurship.
The .com / LLC / Instagram triangle is a comfort blanket. We pull it off and show you what's actually underneath, and why the USPTO doesn't care that GoDaddy said yes.
The 3-Pillar Protection System.
The conceptual framework that sits behind every brand we've watched scale, survive, and transfer. You don't get the implementation here, you get the architecture. That's what most founders are missing.
The two moves you're going to make next.
This isn't a pitch. It's a decision point. By the end of the training you'll know which of two next moves matches the season you're in, and you'll have a calm, clear framework for making it.
A live conversation
with the person who
built the framework.
The VIP Seat reserves your seat at one live Q&A with Shaunette, your pick of the month. One Wednesday at noon Eastern, you bring the brand questions you've been sitting on, and the room works through them together.
Submit questions in advance. Show up live, or watch the replay later. Either way, the answers are yours.
The same training you watched for free becomes very different when the person who taught it is in the room with you for one focused hour. After your reserved Q&A, founders who want ongoing access to the live Q&A room move into The Collective ($149/mo) that door's always open, but it isn't part of VIP.
The person teaching the room.
Shaunette Stokes is the Founding Architect of Founder's Formula. Her work sits at the intersection of law, business, and culture, translating what sophisticated operators know about ownership, IP, and infrastructure into plain language for the founders traditional rooms have overlooked.
"I don't teach this from a podium. I teach it from a kitchen table."
Her approach is shaped by what she didn't inherit. In 1977, her grandmother sold the family store for $700, not because it wasn't worth more, but because nobody in the room could tell her what she had. Closing that gap, generation by generation, is the whole point of the work.
Before you watch.
Is the on-demand training really free?
Yes. The full 60-minute training is free to watch anytime, with no expiration, no credit card required, and no upsell sequence ambushing your inbox. We send you the link, the Red Flag Checklist, and you're in. The paid tiers exist for founders who want more, live Q&A access or full implementation, not because the framework is gated.
What's the actual difference between VIP Seat and just watching free?
Free gets you the training. VIP gets you a reserved seat at a live Q&A with Shaunette. Specifically: one reserved Q&A, you pick the month (3rd Wednesday at 12pm ET), the ability to submit questions in advance, lifetime replay of your reserved Q&A, and a 30-day VIP newsletter with deeper notes. Free is the framework. VIP is the relationship, at the moment you choose.
What if I can't make my reserved Q&A live?
Submit your questions in advance, Shaunette will work through them on the call and you can watch the replay. Replay access for your reserved Q&A is lifetime. If you reserve a month and life happens, the recording is yours.
Is the VIP Seat a subscription?
No. The VIP Seat is a $97 one-time payment. Lifetime access to the on-demand training, one reserved live Q&A (you pick the month), lifetime replay of that reserved Q&A, and the 30-day VIP newsletter. After your reserved Q&A, ongoing Q&A access lives in The Collective ($149/mo), but you're not on the hook for any subscription as part of the VIP purchase.
How is the bundle different from buying the VIP and Challenge separately?
The bundle saves you $94 - VIP ($97) + on-demand Challenge ($497) is $594 separately. The bundle is $497 flat. Same access, just bought together. If you already know you want both, the bundle is the move.
Will the training give me legal advice?
No. The training is education, not legal advice. The framework teaches you how to think about brand protection as an operator. It doesn't create an attorney-client relationship and isn't a substitute for personalized legal counsel for your specific situation.
What if I want to start with free and upgrade later?
That's a totally valid path, and it's how most VIPs come in. Watch the training free, decide if the framework is for you, then upgrade when you're ready. Your free training access never expires. The VIP door is always open.
Watch the training.
Pick the door.
Free for the framework. VIP for the conversation. Bundle for the implementation. Pick the one that matches the season you're actually in.
See the Three Doors →