Founder's Formula Presents
The Founder Infrastructure Series | Session 01
FREE LIVE TRAINING STARTS IN
Some of y’all are playing the
business game without learning the rules
Some of y’all are playing the
business game without learning the rules
You’re building something real. Your brand is
already visible. Inside this live session we will map the board,
learn the house rules, and make your next
move your best move.
LIVE
LIVE
FREE
FREE
LIVE TRAINING STARTS ON
April 15, 2026 | 12 PM EST
Here’s What Most Founders Don’t Realize…
In 1977, my grandmother sold my
great-grandfather’s store for $700.
Not because she didn’t care.
Not because she wasn’t smart.
She was raising seven kids without community,
strategy, or protection. Survival made the decision.
Survival makes you sell what strategy
would have protected.
Every founder I work with is protecting a legacy
that someone in their line didn’t get to keep.
You are here because you have something
worth protecting. Let’s make sure you know how.
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Real Talk: Have You Been Telling Yourself These Lies
You’re too small to worry about trademarks
Here’s the truth: size doesn’t protect you.
Visibility does. And if you’re reading this?
You’re already visible enough to be a target.
Someone is always moving faster than clarity.
The question is whether you move first.
I’ll handle this when I can afford it.
The cost of protection is always less than
the cost of starting over.
Rebranding means your website, your social
media, your SEO, your reputation — all of it.
The question is never “can I afford to protect it?”
It’s “can I afford not to?”
I’ll handle it when I’m more established
Most brand losses don’t happen dramatically.
They happen quietly, one filing, one registration,
and suddenly your name belongs to someone else.
The Corporate Copycat doesn’t wait until
you’re ready. Neither should you.
Imagine a different reality.....
what if instead, you could:
You walk into any room knowing your brand is bulletproof. No more wondering “what if someone steals this?” No more losing sleep over legal exposure.
You have a step-by-step path to Federal protection. The same system Fortune 500s use, but explained in actual English, not legalese.
You can remove copycats from platforms using clear policies. Amazon, Etsy, Instagram—they all listen when you have federal registration.
Shut down the 3 types of brand thieves before they strike. The Corporate Copycat. The Quiet Squatter. The “Accidental” Twin. You’ll know exactly how to spot and stop them.
You leave the webinar with confidence and a checklist to protect your brand. Not just theory. Actionable next steps you can implement within 48 hours.
Good news! That’s exactly what
this webinar will show you!
Real Talk: Have You Been Telling Yourself These Lies
You're building something real. But here's the thing nobody tells you...
You’re too small to worry about trademarks.
Here’s the truth: size doesn’t protect you.
Visibility does. And if you’re reading this?
You’re already visible enough to be a target.
Someone is always moving faster than clarity.
The question is whether you move first.
I’ll handle this when I can afford it.
The cost of protection is always less than
the cost of starting over.
Rebranding means your website, your social
media, your SEO, your reputation, all of it.
The question is never “can I afford to protect it?”
It’s “can I afford not to?”
I’ll handle it when I’m more established.
Most brand losses don’t happen dramatically.
They happen quietly, one filing, one registration,
and suddenly your name belongs to someone else.
The Corporate Copycat doesn’t wait until
you’re ready. Neither should you.
Imagine a different reality.....
what if instead, you could:
You walk into any room knowing your brand is bulletproof. No more wondering “what if someone steals this?” No more losing sleep over legal exposure.
You have a step-by-step path to Federal protection. The same system Fortune 500s use, but explained in actual English, not legalese.
You can remove copycats from platforms using clear policies. Amazon, Etsy, Instagram—they all listen when you have federal registration.
Shut down the 3 types of brand thieves before they strike. The Corporate Copycat. The Quiet Squatter. The “Accidental” Twin. You’ll know exactly how to spot and stop them.
You leave the webinar with confidence and a checklist to protect your brand. Not just theory. Actionable next steps you can implement within 48 hours.
Good news!
That’s exactly what this webinar will show you!
Play the brand game to win
What You’ll Learn in This Webinar
In 60 minutes, you’ll walk away with a clearer picture of the specific threats most founders never see coming, and the exact next steps to get your protection in place, without thelegal jargon. Here’s what we cover:
The Search That Saves You Thousands
The Web + USPTO search that surfaces conflicts early.
Most founders do a Google search and think they’re safe. That’s like checking one property on the game board and assuming you know the whole game. I’ll show you the exact 7-step search process that reveals threats before you file, saving you thousands in legal fees and potential rebrands.
Filing Fundamentals That Actually Work
How to avoid the costly mistakes most DIY filers make Classification confusion. Description disasters. Filing in the wrong categories. These aren’t just paperwork problems, they’re application-killers that waste time and money. Get the insider knowledge on what works (and what gets you rejected).
A Brand Protection Action Plan
Walk away with next steps you can implement immediately
No fluff. No legal jargon. Just a clear, actionable roadmap to protect your brand within the next 48 hours, whether you do it yourself or hire help.
Bonus: Brand Infrastructure Risk Scan
What You’ll Learn
in This Webinar
Join our webinar and gain access to the tools, strategies, and community you need to achieve true financial freedom. Here's what you'll receive as an attendee:
Step #1:
The Search That Saves You $500K
The Web + USPTO search that surfaces conflicts early.
Most founders do a Google search and think they’re safe. That’s like checking one property on the Monopoly board and assuming you know the whole game. I’ll show you the exact 7-step search process that reveals threats before you file, saving you thousands in legal fees and potential rebrands.
Step #2:
Filing Fundamentals That Actually Work
How to avoid the costly mistakes most DIY filers make Classification confusion. Description disasters. Filing in the wrong categories. These aren’t just paperwork problems, they’re application-killers that waste time and money. Get the insider knowledge on what works (and what gets you rejected).
Step #3:
A Brand Protection Action Plan
Walk away with next steps you can implement immediately
No fluff. No legal jargon. Just a clear, actionable roadmap to protect your brand within the next 48 hours, whether you do it yourself or hire help.
Bonus:
Bonus: Brand Refrastructure Risk Scan
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BY THE END OF THIS WEBINAR, YOU’LL HAVE:
A valid plan to secure your brand name and key brand assets.
A red flags checklist to spot legal risks fast.
Next Steps to implement protection within 48 hours.
The 3 types of brand thieves watching your business right now — and how to shut them down before they strike
Think of this like learning the house rules before you play the game. Except in this game, the property is your brand , and the stakes are your entire business.
If you’re looking to secure your brand, this webinar is for you!
BY THE END OF THIS WEBINAR, YOU’LL HAVE:
Proven methods for [specific strategy] that drive [desired result].
A valid plan to secure your brand name and key brand assets.
A red flags checklist to spot legal risks fast.
Next Steps to implement protection within 48 hours.
Live Q&A access where you can ask about your specific situation (yes, really — bring your questions)
The 3 types of brand thieves watching your business right now — and how to shut them down before they strike
Think of this like learning the house rules before you play the game. Except in this game, the property is your brand , and the stakes are your entire business.
Meet Your Host
Shaunette Stokes, Esq.
Founding Architect I Founder’s Formula
Legal Implementation I Stokes Law Group
Shaunette is a trademark attorney built and the Founder of Founder’s Formula®, a
platform that gives founders the legal infrastructure
most entrepreneurs never receive.
Through Founder’s Formula, she teaches founders
how to build before they bleed.
Here’s what she know for sure:
• Legal protection doesn’t have to be complicated or crazy expensive
• Every day you wait is another day someone could file for YOUR name
• The cost of prevention is ALWAYS less than the cost of losing your brand
Her Track Record:
- 10+ years protecting brands and preventing legal disasters
-Helped hundreds founders avoid the mistakes that destroy businesses
- Expert at turning legal complexity into simple strategy
"I turn legal nightmares into strategies you can actually understand and use." -Shaunette
Meet Your Host
Shaunette Stokes, Esq.
Founding Architect I Founder’s Formula
Managing Attorney I Stokes Law Group
Shaunette built Founder’s Formula to give modern founders the strategic infrastructure most entrepreneurs never receive. As a managing attorney, she has protected and structured brands across industries.
Through Founder’s Formula, she teaches founders how to build before they bleed.
Here’s what she know for sure:
• Legal protection doesn’t have to be complicated or crazy expensive
• Every day you wait is another day someone could file for YOUR name
• The cost of prevention is ALWAYS less than the cost of losing your brand
Her Track Record:
- 10+ years protecting brands and preventing legal disasters
-Helped hundreds founders avoid the mistakes that destroy businesses
- Expert at turning legal complexity into simple strategy
"I turn legal nightmares into strategies you can actually understand and use." -Shaunette
Who is This Webinar For?
Entrepreneurs launching a new brand –
You're just getting started and want to do this right from day one. Smart move. It's way easier (and cheaper) to protect your brand now than to fix problems later.
Business owners who've been "meaning to" handle this –
You know you need trademark protection, but you keep putting it off because it feels complicated or expensive. This webinar will show you it's neither , and why waiting is the actual risk.
Growing businesses planning to scale –
You're ready to expand; new products, new markets, maybe even investors. But without trademark protection, you're building on sand. Get this right before you invest another dollar in growth.
Bottom line: If you're serious about building a business that lasts beyond you, this training is non-negotiable. Your future self will thank you.
Here’s what past attendees say:
"Information was relevant and explained thoroughly well"
- Margery Alexis
"This course she's a light on some differences I didn't really know about. And I will take what I learned and apply it to future ventures."
- Melissa O'Daine
"Attorney Stokes uses her knowledge of law to explain copyright issues in a podcast type of voice. I'm definitely purchasing the workbook as a companion to what I learned today. I would definitely recommend that you do, too."
- Marci Toliver
Who is This Webinar For?
Entrepreneurs launching a new brand –
You're just getting started and want to do this right from day one. Smart move. It's way easier (and cheaper) to protect your brand now than to fix problems later.
Business owners who've been "meaning to" handle this –
You know you need trademark protection, but you keep putting it off because it feels complicated or expensive. This webinar will show you it's neither, and why waiting is the actual risk.
Growing businesses planning to scale –
You're ready to expand; new products, new markets, maybe even investors. But without trademark protection, you're building on sand. Get this right before you invest another dollar in growth.
Bottom line: If you're serious about building a business that lasts beyond you, this training is non-negotiable. Your future self will thank you.
Here’s what past attendees say:
"Information was relevant and explained thoroughly well"
- Margery Alexis
"This course she's a light on some differences I didn't really know about. And I will take what I learned and apply it to future ventures."
- Melissa O'Daine
"Attorney Stokes uses her knowledge of law to explain copyright issues in a podcast type of voice. I'm definitely purchasing the workbook as a companion to what I learned today. I would definitely recommend that you do, too."
- Marci Toliver
Time is running out!
Every day you wait is another day someone could file for your brand name.
Sign up now and take the first step!
Time is running out!
Every day you wait is another day someone could file for your brand name.
Sign up now and take the first step!
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